Social Media Marketing in Workplaces
Level
All Position
Study Mode
Part Time
Date
N/A
Duration
4 days (16 hours)
Study Type
Online / Face-to-Face
Identify the value of facebook, establish platform presence, get expose to advertising fundamentals. The course will also cover on create and manage ads and also reporting
Coming Soon!
Target Audience
All position
Target Industry
Digital Marketing
Course Methodology
The training programme can be conducted using either of the
training modes:
A. Online Mode:
The training programme is composed of technical training modules.
All 4 days training will be conducted online. The soft skills modules
will be conducted via online platfrom. (Zoom,MS Teams,Google Meet)
B. Face-to-Face Mode:
The training programme is composed of technical training modules.
All the 4 days of training will be done in class room and lab
Certification
Attendance Certification
The Value of Facebook
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Identify the different Products that make up the Facebook family of apps and services
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Communicate the value proposition of the Facebook family of apps and services for businesses
Establish Platform Presence
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Identify the steps to establish a business presence on Facebook and Instagram
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Explain the process to set up an ad account
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Identify mobile creative best practices
Advertising Fundamentals
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Identify the difference between an ad and a page post
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Identify the structure of a Facebook campaign
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Explain the importance of matching business goals to Facebook campaign objectives
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Communicate the value of the Facebook Pixel
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Explain the way Facebook charges for ads and where the ads are shown
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Identify how Facebook protects user data privacy and common ad policies
Create and Manage Ads
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Explain the differences between the tools available to create and manage ads
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Identify settings available at the campaign, ad set, and ad level
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Determine the Facebook campaign objective to achieve business goals
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Identify target audience capabilities
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Given a scenario, determine the appropriate ad formats
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Identify budget and scheduling options
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Determine the relationship between budget and estimated results
Reporting
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Identify campaign results through ads reporting
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Explain how to measure the success of a campaign
1. Will I get a certificate at the end of the course?
Yes, you will! The certificate will be issued by Data Kingdom