Social Media Marketing in Workplaces

Level

All Position

Study Mode

Part Time

Date

N/A

Duration

4 days (16 hours)

Study Type

Online / Face-to-Face

Identify the value of facebook, establish platform presence, get expose to advertising fundamentals. The course will also cover on create and manage ads and also reporting 
 

Coming Soon!

Target Audience

All position

Target Industry

Digital Marketing

Course Methodology

The training programme can be conducted using either of the
training modes:

A. Online Mode:

The training programme is composed of technical training modules.
All 4 days training will be conducted online. The soft skills modules
will be conducted via online platfrom. (Zoom,MS Teams,Google Meet) 

B. Face-to-Face Mode:

The training programme is composed of technical training modules.
All the 4 days of training will be done in class room and lab

Certification

Attendance Certification

The Value of Facebook 

• Identify the different Products that make up the Facebook family of apps and services

• Communicate the value proposition of the Facebook family of apps and services for businesses

Establish Platform Presence 

• Identify the steps to establish a business presence on Facebook and Instagram

• Explain the process to set up an ad account

• Identify mobile creative best practices

Advertising Fundamentals

• Identify the difference between an ad and a page post

• Identify the structure of a Facebook campaign

• Explain the importance of matching business goals to Facebook campaign objectives

• Communicate the value of the Facebook Pixel

• Explain the way Facebook charges for ads and where the ads are shown

• Identify how Facebook protects user data privacy and common ad policies

Create and Manage Ads 

• Explain the differences between the tools available to create and manage ads

• Identify settings available at the campaign, ad set, and ad level

• Determine the Facebook campaign objective to achieve business goals

• Identify target audience capabilities

• Given a scenario, determine the appropriate ad formats

• Identify budget and scheduling options

• Determine the relationship between budget and estimated results

Reporting

• Identify campaign results through ads reporting

• Explain how to measure the success of a campaign

1. Will I get a certificate at the end of the course?

Yes, you will! The certificate will be issued by Data Kingdom